Hello, I’m Erica Sayer.
I’m a photo retoucher and visual designer who brings images to life with precision, artistry, and intention.
Here’s why you and I would make a great team.
Production Designer
As the Production Designer at a rapidly growing e-commerce brand, I built foundational systems to support scalable design and asset management. I developed brand guidelines for both digital and print assets, created templates, and and training resources. I also established strong partnerships with local and international printers to ensure high quality, cohesive assets. I collaborated closely with our product designers, e-commerce team, our marketing and social team, and creative leadership to support cross-team initiatives. I managed assets not only for in-house campaigns, but also for major retail partners including Amazon, Costco, Home Depot, and Wayfair.
At Veradek, I learned to edit photos in a way that was true to real life for our products, but with the magic of natural light. Be it the soft glow of the afternoon, or the sun-drenched punch of golden hour.
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for before & after!
I utilized my skills in photography to set up a mini photo studio in our creative office to be able to showcase realistic mockups when exploring new directions.
With my substantial experience in print production, I assured that our visions came to life with brand accurate colors and to fit to spec down to the millimeter.
In my role, I was the sole person responsible for creating and managing the assets used across our e-commerce sites. I worked hand in hand with our 3D render artist and product team to produce high quality and accurate representations of our product. I also created animationed GIFs for our website to enhance our product pages; like showing our planters from all sides, or adding some holiday magic to surprise and delight our customers.
I handled all of our email campaigns, creating the necessary graphics and compiling them into Mailchimp.
I also worked closely with our marketing team and copywriter to produce social graphics and paid ads across multiple channels.
Owner & Photographer
Alongside my design work, I built a career as a wedding and lifestyle photographer, which sharpened my eye for detail and storytelling. Shooting and editing thousands of images taught me how to streamline workflows through smart automation while preserving quality and a personal touch. Running my own business also gave me the opportunity to refine my approach to color, developing film-inspired presets and mastering the ability to match tones with precision. This balance of artistry and efficiency continues to shape how I approach both photography and design.
Sharpie graffiti, cigarette butts, and an unusually green October is no match after working my magic.
Freelance & Contract Work
In my freelance photo editing work, I specialized in transforming simple product and packaging shots into engaging, brand-ready visuals for social media. By combining retouching, compositing, and graphic elements, I elevated plain assets into eye-catching content that aligned with each client’s unique style and voice. This work deepened my ability to adapt creatively to different brands while delivering polished results that resonated across digital platforms.